Business strategy of Indonesia music education industry

Setiadi, Steffie; Dwikardana, Sapta

dc.contributor.author	Setiadi, Steffie
dc.contributor.author	Dwikardana, Sapta
dc.date.accessioned	2019-01-10T08:52:16Z
dc.date.available	2019-01-10T08:52:16Z
dc.date.issued	2017
dc.identifier.uri	http://hdl.handle.net/123456789/7222
dc.description	Makalah dipresentasikan pada International Multidisciplinary Conferences on Productivity and Sustainability. UKRIDA. Bali, 4 Desember 2017.	en_US
dc.description.abstract	This study aims to get a picture of business competition in the Indonesia music education industry nowadays . Differentiation business models is believed as one of the competition hallmarks, showed by International Certification Models licensed by Trinity College and Royal and Yamaha; and Purwacaraka which representing as National Certification Model. The difference among Trinity College and Royal, Yamaha and Purwacaraka is determined by students’ certification (through exams) and students’ curriculum. The life cycle of Indonesia music education industry believed on stagnant situation. Thus, it can be stated that competition is tight. This study will portray the competitive advantage of three business models of music school (Trinity College and Royal, Yamaha and Purwacaraka) which influence consumer behavior in selecting the music school.	en_US
dc.language.iso	en	en_US
dc.publisher	UKRIDA	en_US
dc.subject	MUSIC INDUSTRY	en_US
dc.subject	COMPETITIVE ADVANTAGE	en_US
dc.subject	BUSINESS STRATEGY	en_US
dc.subject	BUSINESS MODEL	en_US
dc.title	Business strategy of Indonesia music education industry	en_US
dc.type	Conference Papers	en_US