Abstract:
This study aims to get a picture of business competition in the Indonesia music education industry
nowadays . Differentiation business models is believed as one of the competition hallmarks, showed by International Certification Models licensed by Trinity College and Royal and Yamaha; and Purwacaraka which representing as National Certification Model. The difference among Trinity College and Royal, Yamaha and Purwacaraka is determined by students’ certification (through exams) and students’ curriculum. The life cycle of Indonesia music education industry believed on stagnant situation.
Thus, it can be stated that competition is tight. This study will portray the competitive advantage of three business models of music school (Trinity College and Royal, Yamaha and Purwacaraka) which influence consumer behavior in selecting the music school.
