Disrupting Perception Through Storyboarding and Virtual Reality: an Experimental Aesthetic Approach

Abstract

Today the cognitive neuroscience has begun to provide a novel approach to the study of human social cognition and culture. An empirical research shown that human experience fictional realities through the same neurobiological mechanism with the real life experience. The finding could offer a revolutionary new basis on developing an empirical understanding of how design features influence the organization and use of information present in the built environment. According to Pallasmaa, one of the important thing that neuroscience can illuminate for us is this dynamic flexibility of our interaction with the world. This topic is based on the notion that consistentchallenge within design fields is identification of appropriate research methodology. In this paper we will discuss the representative method used in cinematography as a researchtools to investigates and express sense of place in the early stage of context analysis especially in relation to architectural design education. A storyboard that has good plots, sequences, and narratives should be a conceptual framework in architectural design to gain similar feelings and perceptions in architectural space. The approach combines phenomenological analysis, reference to traditional theories of aesthetic experience and more recent neurocognitive insights. This study offers theoretical testing of architectural practice in experimental scope in the form of 'cinematic aided design methods' to define the architecture (place | program | metaphor) in cinematic language, which is expected to be an alternative approach to architectural design learning.The uses of storyboardand virtual reality encourage sequential exploration of architectural space, as well as identified elements and point of view that articulate space and event. This approach can possibly applied to deals with the relationship between architectural spaces and the way they are experienced by the people living and working in them.