Reasons in selecting grocery shop locations in the City of Bandung: preliminary findings

Abstract

Shopping trip is classical topic in travel behavior study, while most of the study employed empirical data from developed countries. This study aims to analyze the reasons of customers to visit their selected shop. Data was gathered from household in the city of Bandung, Indonesia. Questionnaire was distributed to household in Bandung, Indonesia. There are 21 aspects included in the analyses from 516 respondents, where two methods of analyses were employed, i.e. factor analysis and ordered choice model. Results of factor analysis is able to classify the aspect into five constructs, while ordered choice model found eight significant aspects in influencing the frequency of visit.