Employee Performance Management Model for Small and Medium-sized Enterprises of Agro-tourism Sector at Kecamatan Lembang, Cisarua and Parongpong, Kabupaten Bandung Barat, West Java, Indonesia

Abstract

The aim of this empirical research is to propose a employee performance management model with case studies in Kabupaten Bandung Barat, one middle-sized enterprise at Kecamatan Parongpong, one small and one middle-sized enterprises at Kecamatan Lembang, one small and one medium-enterprises at Kecamatan Cisarua.These three districts have similar agroclimatic. Performance management research is generally done on a profit-oriented company, but employee performance management research has never been done in the agro-tourism sector, especially small and medium enterprises (SMEs), which are not always profit oriented. Agro-tourism is the combination between agriculture and tourism sector, which provide tourism services to agricultural areas (agriculture, plantation and animal husbandry). One key to successful management of agrotourism business is performance management. This research used a mixed-method.Quantitative research conducted by the confirmatory analysis, added by qualitative research which is carried out for in-depth interview and observation. The model using Demming Cycle approach (Plan-Do-Check-Action). Employee performance in the agro-tourism sector directly related with service quality which can affect tourist satisfaction. Strategic planning and tourist perception about service quality, could become input for the first step of performance management, that is defining performance. Then followed by the next steps : monitoring performance, appraising performance, performance feedback, reinforcing performance and utilizing performance appraisal. Limitation of this research is the output model will be generated only used to agro-tourism sector in these three districts, but this framework will be useful for every researcher who are interested with employee performance management for tourism-service sector.