Online Features and Buying Intention in Kaskus

Tanimukti, Ivan Prasetya; Widjaja, Budijanto

dc.contributor.author	Tanimukti, Ivan Prasetya
dc.contributor.author	Widjaja, Budijanto
dc.date.accessioned	2017-11-30T05:55:37Z
dc.date.available	2017-11-30T05:55:37Z
dc.date.issued	2016
dc.identifier.other	maklhsc337
dc.identifier.uri	http://hdl.handle.net/123456789/4436
dc.description	Makalah dipresentasikan pada Konferensi Nasional Riset Manajemen X (KNRM X). PPM School of Management. Lombok, 20-22 September 2016.	en_US
dc.description.abstract	Purpose: The purpose of this research is to understand the impact of online features on consumer’s buying intention in Indonesia’s largest online community, Kaskus. Research Methodology: This research is a survey research. The questionnaire which is distributed to Kaskus users, is using Likert scale. There are three online features that are considered important in affecting perceived usefulness of a web which is also affecting purchase intention in Kaskus. Those three online features are: information quality, system quality, and service quality. Findings: The outcome of this research is that Kaskus users think that information quality and system qualiy are two online features that are more affecting their perceived usefulness of Kaskus. This perceived of usefulness is affecting their buying intention in Kaskus.	en_US
dc.language.iso	en	en_US
dc.publisher	PPM School of Management	en_US
dc.subject	ONLINE FEATURES	en_US
dc.subject	PERCEIVED USEFULNESS	en_US
dc.subject	BUYING INTENTION	en_US
dc.subject	KASKUS	en_US
dc.title	Online Features and Buying Intention in Kaskus	en_US
dc.type	Conference Papers	en_US