Target group compliance approach in public policy implementation: A Case study of Local Government Act of Bandung Municipality No 4/2011 about Management and Organization of Street Vendors

Abstract

This research aims at understanding the cause of failure in policy implementation at local government level. It used the target group compliance approach to analyze the aspects leading to the failure. This research emphasizes the importance of understanding of the particular characteristics of the target group in a policy implementation. Having analyzed those characters, this research shed a light on how should be a similar public policy focusing on the organization and management of street vendors. This research employed a qualitative study using a case study research design. Data collection was done through interviews, observations and documentation study. We employed data source triangulation to enhance the data quality. Analysis will be based on the dimensions of six target compliance suggested by Weaver. Those are incentives and sanction, problem of monitoring, lack of resources, lack of autonomy, lack of information and belief and attitude. It is evident from the internal and external. Internal factors are the street vendors' characters that actually become a hindrance to enable them to comply with the policy implementation. The non-compliance behaviors are reflected by (1) the high number of street vendors who were still do their trade activities in a red zone (2) the street vendors refuse to be relocated to other areas went back to their previous premise - the red zone. Second, the external factors are the behavior of the community as the buyers and also the lack of law-enforcement from the law-enforcement officers.