The Application of the Anders Model on the product development efforts of Garut Dodol industry

Abstract

Anders Model is a model measuring interaction between strategy change, TMI change, and concept change of QWL in making one new product development in the form of economic results.The purpose of the research is to get an idea of the implication of the strategy change in the efforts of a new product development in the Dodol Industry in Garut by applying the Anders Model. The sample in this research has been collected from 12 Dodol Companies which are recently developing a new product continuously. The indicators of the model are; LSI (Learning Strategy Index), TMII (Top Management Involvement Index), QWLI (Quality Working Life Index), and ERI (Economic Result Index). Besides, the study will include the role of macroergonomics in the new product development. The result of the research indicates there is a positive correlation between LSI, TMII, QWLI and the economical results. Among the three variables, TMII is the most significant role in contributing economical results. And the role of macroergonomics is very significant in the development of the Garut Dodol product.