Gamified food waste awareness campaign to support responsible consumption agenda: a design thinking approach

Abstract

Indonesia is the second largest contributors of food waste in the World. An anti-food-waste movement by changing the consumption behaviors can only be sustainable when our young generation aware and make a conscious decision to not waste the food and know how to prevent it. The aim of this study is to develop a gamified food waste awareness campaign through the game-based learning activity for the youths. This study uses the five stages of the design thinking (empathy, define, ideation, prototype, and testing) for the development of the gamification of the food waste awareness campaign. This approach enables designers to develop an attractive food waste awareness campaign using the game mechanics, aesthetics, and game thinking. The proposed gamified Food Waste Awareness Campaign has been tested in several junior and high schools in Bandung and can be useful to create the food waste awareness for these students.