Abstract:
Providing a positive user experience (UX) has become
the key for products to win a competition in mature
markets. However, the early stages of product
development have not been fully supported by
current UX evaluation methods. We conducted a
qualitative study investigating anticipated user
experience (AUX) to address this issue. Twenty pairs
of participants were asked to imagine an interactive
product and anticipate their interactions and
experiences with it. The data was analyzed to
identify general characteristics of AUX. We found
that while positive AUX was related to an imagined
product overall, negative AUX was mainly associated
with existing products. Furthermore, the hedonic
quality of product received more focus in positive
than negative AUX. The results also showed that
context, user profile, experiential knowledge, and
anticipated emotion could be reflected in AUX. The
understanding of AUX will help designers to ensure
pleasurable UX from the start of the design process.
