Yogasara, Thedy; Popovic, Vesna; Kraal, Ben; Chamorro-Koc, Marianella (Chulalongkorn University, Bangkok, Thailand, 2012)
Positive user experience (UX) has become a key factor in designing interactive products. It
acts as a differentiator which can determine a product’s success on the mature market.
However, current UX frameworks and methods ...