Increasing the acceptance and on-line transaction of an e-commerce site using technology acceptance model

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dc.contributor.author Sadiyoko, Ali
dc.contributor.author Tesavrita, Ceicalia
dc.contributor.author Kurniawan, Ricky
dc.date.accessioned 2022-10-06T07:34:12Z
dc.date.available 2022-10-06T07:34:12Z
dc.date.issued 2009
dc.identifier.issn 2086-1931
dc.identifier.other maklhsc682
dc.identifier.uri http://hdl.handle.net/123456789/13258
dc.description Makalah dipresentasikan pada National Seminar on Applied Technology, Science, and Arts (1st APTECS). Institut Teknologi Sepuluh Nopember Surabaya. Surabaya, 22 Desember 2009. p. 216-220. en_US
dc.description.abstract This paper aims to predict consumer acceptance and usage of an e-commerce site by Indonesian users. The e-commerce site is Forum Jual Beli Kaskus, as well known as FJB Kaskus (http://www.kaskus.us). The study will explore which factors actually affect users to continue their activity from just browsing to do an actual transaction. The primary construct for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. This paper is using Technology Acceptance Model (TAM) to explore driving factors which affect on a technology acceptance, especially in information technology and information systems. This research is using Pavlou’s TAM model, a comprehensive TAM model which is describing the factors that drive consumers to accept e-commerce and on-line transaction. Pavlous enhanced the original TAM model by adding a new construct, Trust. This work hopefully extends technology acceptance studies into new realms of e-commerce usage. This research confirms that Trust and Perceived Usefulnes variables have a significant influence for engaging users to do an on-line transaction in FJB Kaskus. Based on the findings, we propose some suggestions for increasing the acceptance and usage of FJB Kaskus, which are: using an escrow account to enhance trust and security, fixing some features in the webpage and rules. en_US
dc.language.iso Indonesia en_US
dc.publisher Institut Teknologi Sepuluh Nopember Surabaya en_US
dc.subject ONLINE SHOPPING en_US
dc.subject TECHNOLOGY ACCEPTANCE MODEL en_US
dc.subject STRUCTURED EQUATION MODELING en_US
dc.title Increasing the acceptance and on-line transaction of an e-commerce site using technology acceptance model en_US
dc.type Conference Papers en_US


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