Studi kelayakan bisnis cabang Toko Indojaya Cell di Bandung Electronic Centre

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dc.contributor.advisor Sitorus, Hotna Marina Rosaly
dc.contributor.author Buntoro, Susanti
dc.date.accessioned 2018-02-09T06:20:47Z
dc.date.available 2018-02-09T06:20:47Z
dc.date.issued 2011
dc.identifier.other 6107168
dc.identifier.uri http://hdl.handle.net/123456789/5218
dc.description 3162 - FTI en_US
dc.description.abstract Human beings are born to communicate with other people. As time goes, people always try to break down the barriers of time and distance in communication. The development of communication technologies has answered these needs by the handphone usage so that the current demand for mobiles keeps growing. Bandung Electronic Center or widely known as BEC palace is a largest electronics shopping mall in Bandung. Nowadays, there have been quite a lot of stores that trade in mobiles in BEC. This is due to cellular shop business is considered a business that can grow along with rapid techonological development. So cellular shop businesss is a lucrative business. Business of opening a new branch of Indojaya Cell store in BEC is expected to generate profits. Therefore, before the business is run, it needs to be done the analysis of the business feasibility in terms or market and marketing, location, and financial aspects. Assessment criteria were calculated using Net Present Value, Internal Rate of Return, and Payback Period to test the feasibility of the business in terms of financial aspect. Based on study of business feasibility that is conducted according to the three aspects that have been researched, the business of opening Indojaya Cell cellular shop is considered feasible. Even in pesimistic condition, this business is still feasible. From the results of the feasibility analysis that has been done, business recommendations is given to be conducted by the shop so that business can be going well. Business recommendations given consist marketing, layout, and financial. en_US
dc.language.iso Indonesia en_US
dc.publisher Program Studi Teknik Industri Fakultas Teknologi Industri - UNPAR en_US
dc.subject Handphone en_US
dc.subject feasibility study en_US
dc.subject BEC en_US
dc.subject NPV en_US
dc.subject payback period en_US
dc.subject IRR en_US
dc.title Studi kelayakan bisnis cabang Toko Indojaya Cell di Bandung Electronic Centre en_US
dc.type Unpublished Student Papers en_US


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