Abstract:
Entrepreneurship has become a prime stimulant in the economic world, especially in the America, Japan, and Singapore. However, this has not yet occurred in Indonesia,
supported by the data from of the Ministry of Cooperatives and Small and Medium
Enterprises which mentioned about the number of Indonesian entrepreneurs which only
1.9 percent of 250 million inhabitants in 2013. Franchise business which is growing in
Indonesia has a great opportunity for small and medium enterprises business
development. Therefore, in increasing number of entrepreneurs, creativity and innovation
play a great role in running the sustainable bussiness.
The research’s object is examining the perpetrators franchise small and medium
enterprises in Indonesia region either they still survive or has been paralyzed. This study
will use qualitative methods using in-depth observation and interviews. The research
results are expected to increase knowledge and enrich the concept of entrepreneurship
and franchising as the learning material in the classroom to build the entrepreneurial
spirit of small and medium businesses in general and to encourage students in particular to make more advanced nations.
