Wibisono, Christian; Tanimukti, Ivan Prasetya; Wardhono, Vincentius Josef Wisnu; Anggawijaya, Agus Hasan Pura
(Global Alliances of Marketing & Management Associations, 2016)
Social media has quickly becoming tools of choice for communicating between brands and their customers. Among all social medias, instagram is seen as the most effective one, especially for fashion brands. Instagram’s main ...