Abstract:
In service industry, service quality is used as one factor in competition. Culinary industry, such as restaurant, bar, cafe, or eatery booth are one dynamic sector in tourism world. As a tourist destination either domestic or international, Bali creates a competitive business environment either local or international as well.
American restaurant in average shows a higher score in service quality compare with others. But Indonesian restaurant gives a higher scores in empathy dimension in service quality. Customer is expecting a good services, especially in culinary industry in sustaining their businesses. The company should look carefully into aspects of service quality, hence they can be a winner in the competitive industry.