Browsing National Conference by Subject "ONLINE FEATURES"

Browsing National Conference by Subject "ONLINE FEATURES"

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  • Tanimukti, Ivan Prasetya; Widjaja, Budijanto (PPM School of Management, 2016)
    Purpose: The purpose of this research is to understand the impact of online features on consumer’s buying intention in Indonesia’s largest online community, Kaskus. Research Methodology: This research is a survey research. ...

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