Browsing 03. Journal Article by Subject "PRODUCT LINE"

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Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation

Wong, Hartanto; Lesmono, Julius Dharma (Oxford Academic, 2019)

This article investigates the quality-based segmentation problem in which products offered in the product line are characterized by two conflicting quality attributes. We consider a vertically differentiated market in which ...
On the evaluation of commonality strategy in the product line design: The effect of valuation change and distribution channel structure

Wong, Hartanto; Lesmono, Julius Dharma; Chhajed, Dilip; Kim, Kilsun (Elsevier, 2019)

This paper investigates a manufacturer’s optimal decisions in relation to the adoption of the commonality strategy in a decentralized channel as opposed to a centralized channel. Our model, through valuation premium and ...

Now showing items 1-2 of 2

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